At DE CASTRO GROUP we are certified and commited with SDGs, scopes 3, 4, 5, 8, 11, 13 and 17.
Sustainable marketing is a strategic and responsible approach that focuses on promoting products and services while simultaneously addressing environmental and social concerns. At Tulum studio and De Castro Group, we understand that traditional marketing practices may fall short in today’s eco-conscious landscape. Sustainable marketing, for us, is not just a trend but a fundamental shift towards responsible hotel practices.
In essence, sustainable marketing involves creating campaigns and initiatives that highlight a brand’s commitment to environmental stewardship, social responsibility, and ethical business practices. It goes beyond promotion, aiming to build a positive impact on the planet and society.
As the official marketing agency of LUSH, we work closely with eco-luxury boutique hotels to craft narratives that not only showcase the opulence of their offerings but also emphasize their dedication to sustainable and ethical principles.
At De Castro Group companies we are alligned and follow the Scope 3, 4, 8, 11, 13 and 17 of the SDGs signed by the UN Tourism.
What is sustainable marketing?
SCOPES 3 and 4: GOOD HEALTH, WELLBEING AND EDUCATION
SCOPES 5 and 8: GENDER EQUALITY AND ECONOMIC GROWTH
SCOPES 11, 13, 17: COMMUNITIES, CLIMA AND PARTNERSHIPS
Our results speak for themselves, let's talk!
Passion and Expertise: TULUM studio, the optimal marketing partner for ecoluxury hotels
- Overview: Identify and understand the eco-conscious consumer segments that align with the values of the hotel.
- Approach: Tailor marketing strategies to appeal specifically to environmentally conscious travelers, emphasizing the hotel’s sustainable practices and offerings.
- Outcome: Attract and engage a loyal customer base seeking luxury experiences with a strong commitment to environmental responsibility
- Overview: Identify and understand the eco-conscious consumer segments that align with the values of the hotel.
- Approach: Tailor marketing strategies to appeal specifically to environmentally conscious travelers, emphasizing the hotel’s sustainable practices and offerings.
- Outcome: Attract and engage a loyal customer base seeking luxury experiences with a strong commitment to environmental responsibilit
- Overview: Craft a narrative that showcases the eco-luxury hotel’s journey towards sustainability and its impact on the environment.
- Approach: Utilize visually compelling content, including photography, videography, and written materials, to tell a powerful and emotionally resonant story.
- Outcome: Capture the attention and hearts of the audience, conveying the hotel’s dedication to sustainable practices in a memorable and impactful way.
- Overview: Leverage digital platforms to amplify the hotel’s sustainable message and reach a broader audience.
- Approach: Optimize the hotel’s website for sustainability-related content, implement robust content marketing strategies, and engage in meaningful conversations on social media platforms.
- Outcome: Enhance the hotel’s online visibility and reputation, attracting eco-conscious travelers actively seeking sustainable and luxurious experiences.
- Overview: Establish metrics to measure the impact of sustainable marketing efforts and continuously improve strategies.
- Approach: Regularly analyze key performance indicators (KPIs), gather feedback from customers, and stay informed about evolving sustainability trends.
- Outcome: Demonstrate the tangible results of the hotel’s commitment to sustainability, identify areas for improvement, and adapt marketing strategies to align with changing consumer expectations
ustainable Marketing for a luxury hospitality with values: Discover how we are helping eco luxury boutique hotels
