Marketing for Eco Luxury Boutique Hotels & Regenerative Tourism

Appointed in 2022 as official marketing agency of REGENERA LUXURY hotel certificationn

experts in accelerating luxury hotel brands with regenerative values

Pioneers in regenerative luxury boutique hotel marketing. Over 20 years international experience.

Who We Are

BI’TULUM, Regenerative Hotel Marketing Studio, excels in understanding the eco luxury boutique hotel traveler. With over 20 years of global experience, we are a leader in eco luxury hotel marketing, leveraging exclusive data from REGENERA LUXURY to benchmark travel habits, preferences, behaviors, and trends precisely.

Our Unique Advantage

BI’TULUM studio stands out as the sole marketing consulting agency in the Caribbean and Latam certified in sustainable hospitality. Our unique certification ensures we deliver exceptional, eco-friendly marketing solutions, setting us apart in the region’s competitive hospitality market. Choose BI’TULUM for sustainable success.

Our Services

BI’TULUM studio is a fully integrated eco luxury hotels marketing agency formed by a multidisciplinary team of senior marketing experts and hotel sustainability managers. We fuse passion, data, and creativity to accelerate your brand, avoiding greenwashing and maximizing your brand’s full potential.

Awards and Recognition

In 2022, BI’TULUM studio was honored as the official marketing agency for REGENERA LUXURY, the prestigious international association of regenerative luxury boutique hotels and retreats. This recognition underscores our expertise and commitment to promoting regenerative high-end hospitality brands globally.

Full branding for eco luxury boutique hotels and retreats

Work with accredited experts. We are certified by REGENERA. Experts in sustainable tourism by GSTC

Specialized website design for eco luxury boutique hotels and retreats

Luxury real estate developments. Brand accelerator kit

Luxurious glamping. Brand accelerator kit

Bespoke projects for luxury hospitality brands in 4 continents

We strive to disrupt in the luxury hospitality arena through sustainable marketing strategies and an impactful communication that drives a positive impact. We are the leading strategic ecoluxury marketing advisory firm, specialized in hospitality sustainable luxury brands.

Sustainable Strategies

Implementing eco-friendly and sustainable marketing strategies to ensure your brand makes a positive impact.

Luxury Experience

Providing unmatched luxury experiences while maintaining a commitment to sustainability and environmental responsibility.

Accelerate your luxury brand and profits with marketing experts certified in hotel sustainability and regenerative tourism

Should You Work With Us? A BIG yes if...

You wish to grow your brand working with a certified marketing agency specialized in regenerative luxury hotels, while enjoying the extra benefits of becoming part of REGENERA LUXURY, the premium association of Regenerative Luxury Boutique Hotels and Retreats.

We feel fortunate to have collaborated with some of the globe’s most esteemed luxury hotel brands and others on their way to achieving legendary status. Regardless of industry or business size, our clients have a common need—they seek assistance in unlocking their brand’s complete potential. Whether it’s partnering with startups or established brands, we thoroughly enjoy working closely with our clients. Our typical project offerings encompass a comprehensive list of services and key deliverables.

+ 25 years helping eco luxury hotel brands to grow

We have worked with the C-suite helping top hotel chains to grow in Europe, Middle East, South East Asia and the Caribbean.

Top brands choose our Group

De Castro senior team has worked at corporate level for hotel brands as SHANGRI-LA, BANUAN TREE, HYATT, MELIA, KARISMA, SIX SENSES, among others

Awarded and appointed as the official marketing agency of REGENERA LUXURY

BI’TULUM Studio was chosen and awarded by REGENERA LUXURY, the premium international association of regenerative luxury boutique hotels and retreats.

Positioning & strategy

Each project kicks off by establishing a brand’s positioning, and the most impactful creativity stems from a solid strategic foundation. Our strategic efforts encompass thorough brand audits, the development of compelling storytelling, audience segmentation, mapping brand opportunities, conducting competitive analyses, and defining brand values and beliefs.

Eco luxury brands identity

Brand identity extends beyond just a logo (although we do create beautiful logos!). The development of brand identity includes aspects such as naming, brand architecture, iconography, color and font systems, as well as usage guidelines.

Digital marketing

Websites, digital advertising, social media strategy, and creative elements form a core component of our standard client deliverables. These can also include overseeing back-end development, implementing SEO strategy, handling copywriting, and managing e-commerce aspects.

Collateral benefits

We manage the design and coordination of all print and digital production for a diverse range of brand collateral, sales materials, catalogs, POS environments, unboxing materials, custom packaging design and production, mailers, and specialty presentations.