Grow followers and customers from your specialized audience: eco luxury tourism
We help our clients and partners to engage with their target and confirm their businesses are authentic and in line with their interests and values. At De Castro marketing, we build and nurture a specialized social media presence that engages the audience sensibilized with green values and luxurious experiences.
Social Media Campaigns
Discovery
– MARKET RESEARCH
– COMPETITORS ANALYSIS
– BRAND ASSESMENT
Strategy & creation
– GOALS DEFINITION
– CHANNEL SELECTION & CALENDAR
– VISUALS & COPY
Campaign analysis & optimization
– TRACKING IMPLEMENTATIONS
– DATA BASED OPTIMIZATIONS
Our results speak for themselves, check it out!
Social Media Management for Eco Luxury Hospitality Brands
Starter
-
2 specialized posts per week
-
1 article per month
-
1 story per month
-
2 channels
Advanced
-
4 specialized posts per week
-
1 specialized article per month
-
1 story per month
-
Copywritting
-
Articles SEO optimization
-
2 channels
Premium
-
5+ specialized posts per week
-
2 specialized articles per month
-
2 stories per month
-
Copywritting
-
Articles SEO optimization
-
3 channels
Included in our Packages
Social Branding
Optimization of the channels in order to professionalize them and to better match the branding.
Content creation
Professional social media posts tailored to the right target group and matching your corporate identity
Content scheduling
After approval, we ensure that all posts are placed according to schedule
Monitoring
We make sure the channels stay active and respond to follower comments and chat messages
Insights
Easily track performance through our user-friendly insights dashboard
Social media manager
A dedicated personal social media manager, who will be your primary point of contact
Our Methodology
What We Do: Craft a unique and compelling brand identity for your eco-luxury hotel.
How We Do It: Our team of seasoned branding experts collaborates with you to create a brand that resonates with your target audience and stands out in the competitive market.
Result: A strong, memorable brand that lays the groundwork for all future marketing efforts.
What We Do: Establish an impactful online presence through a professionally designed website and active social media profiles.
How We Do It: We design a user-friendly, visually stunning website and develop a robust social media strategy to engage potential guests.
Result: An engaging digital footprint that captures the essence of your brand and attracts your target market.
What We Do: Implement effective revenue management structures to optimize profitability.
How We Do It: Our experts analyze market data and your hotel’s unique attributes to set up dynamic pricing strategies and revenue management systems.
Result: Maximized revenue and profitability through strategic pricing and efficient revenue management.
What We Do: Develop and implement competitive pricing strategies tailored to your hotel’s market positioning.
How We Do It: We conduct thorough market research and competitor analysis to determine optimal pricing strategies that attract guests while maintaining profitability.
Result: A well-positioned pricing structure that enhances your competitiveness in the market.
What We Do: Launch targeted digital marketing campaigns to create buzz and drive initial bookings.
How We Do It: We utilize SEO, social media marketing, email campaigns, and online advertising to reach and engage your potential guests.
Result: Increased brand visibility and initial bookings, setting the stage for long-term success.
Where eco luxury hospitality meets sustainable marketing
